
In 2008, the number of takedown requests received by Google was 62. But here is a galling statistic for them. So for now they're left with Whack-a-Mole. The market is talking, but Big Sport and its broadcast partners are in no mood to listen. How many Wiziwiggers will upgrade to a Sky or BT Sport subscription? I suspect many fewer than will find other sites that deliver the same service. “The right combination of price, convenience, and inventory will do far more to reduce piracy than enforcement can.” The rise of the pirates suggests the next generation of football fans want something different. You can also rewind and catch any bit of play that you missed. However, if you change your system date one day behind, the timer screws up and you can watch the whole game. As services ranging from Netflix to Spotify to iTunes have demonstrated, the best way to combat piracy is with better and more convenient legitimate services,” the company noted earlier. They offer 10 minutes free to start with.

“Piracy often arises when consumer demand goes unmet by legitimate supply. Google has a warning for those who fight market forces with lawyers.

According to its own figures, the average age of a Premier League fan is 41. Such figures reinforce the idea that television is not the first screen of choice for the millennials, the most sought after advertising demographic. A poll run by YouGov and Populus suggested more than half of 1,115 Americans between the ages of 18 and 34 watched pirated content. Supporters of Wiziwig put it in the same category of disruptive innovators such as Uber, AirBnB or Spotify, companies that have seek to use digital technology to undermine what they see as complacent monopolies.
